POPEYES × ONE PIECE CAMPAIGN VISUAL IDENTITY & PACKAGING
An integrated brand collaboration bringing the world of One Piece into the Popeyes restaurant experience.
CAMPAIGN DESIGN · VISUAL SYSTEM DEVELOPMENT · IN-RESTAURANT SIGNAGE · DIGITAL MENU BOARD DESIGN · PACKAGING GRAPHICS
I helped develop the visual look and feel of the Popeyes × One Piece campaign and translated the creative system across customer-facing restaurant touchpoints. My work included printed window graphics, exterior and interior signage, digital menu-board promotions, and the development of a custom campaign pattern used across the bottom of the packaging.