MARGARITAVILLE BBQ CAMPAIGN

A seasonal campaign built around the relaxed, tropical personality of Margaritaville and a barbecue-focused menu promotion.

Bi-fold Menu Design // Front Cover
Bi-fold Menu Design // Front Cover
Bi-fold Menu Design // Inside Spread
Bi-fold Menu Design // Inside Spread
Bi-fold Menu Design // Full Cover
Bi-fold Menu Design // Full Cover
A-frame Design

CAMPAIGN DESIGN · VISUAL SYSTEM DEVELOPMENT · MENU DESIGN · INFORMATION HIERARCHY

The campaign combined Margaritaville’s recognizable visual language with rich food photography and warm, appetizing styling to create a casual summer barbecue atmosphere. The final creative emphasized appetite appeal while keeping the brand’s laid-back, escapist personality front and center.