IT’S GIVING CROCHET CO. BRAND IDENTITY
A warm, playful identity designed to give a handmade crochet business a polished and cohesive brand presence.
BRAND IDENTITY · LOGO DESIGN · PRINT COLLATERAL · CUSTOMER TOUCHPOINT DESIGN
The identity was developed around the personality and handcrafted nature of the business, pairing approachable typography, warm neutrals, and playful graphic elements. The system was extended across customer-facing materials to create a consistent experience from first impression through purchase and follow-up.