MARKET RESEARCH · BRAND EXTENSION · PACKAGING DESIGN · PHYSICAL PROTOTYPING · PRODUCT PHOTOGRAPHY · RETOUCHING

This project explored how Dove could hypothetically extend its personal-care portfolio through a line of tampons, pads, and cleansing wipes. Brand, consumer, and competitive research informed the product concept, marketing direction, and packaging system, which centered on natural materials, simplicity, and environmental consideration. I carried the project from research and concept development through physical prototyping, studio photography, and final retouching.

*Student concept created for academic purposes. Dove and Unilever were not involved in or affiliated with this project.